Personnel marketing is the process of developing and implementing strategic measures aimed at attracting qualified employees and strengthening the employer brand. Personnel marketing involves various activities, including the planning of recruitment campaigns, the design of job ads and the use of social media to address potential applicants.
In the field of personal marketing in Germany, salaries vary depending on experience, industry and location. The average annual salary for personal marketers is about 49,600 euros gross. Women earn an average of 50,400 euros gross, while men receive 100 euros gross. As an employee in personal marketing, the salary is around 39,900 euros gross, and for a referent in personal marketing, it is about 45,100 euros gross. The salary range ranges from 35,800 euros to 72,700 euros gross.
For a career in human resources marketing, courses in business administration, human resources, marketing or communication sciences are often an advantage. Practical experience, for example through internships in human resources or corporate communication, is also important. Additional qualifications, such as seminars on human resources marketing and employer branding, can improve your chances of employment.
Personnel marketing offers a wide range of career opportunities, from the position of personnel marketing specialist to the role of talent acquisition manager to the strategic function of head of employer branding.
Stop wasting time on jobs that do not meet your needs. Set your career preferences and receive a personalized job feed just for you
Stop wasting time on jobs that do not meet your needs. Set your career preferences and receive a personalized job feed just for you
