Lead the tactical & operational management of the channel, ensuring flawless campaign execution, from setup to optimization and detailed performance analysis., Budget management, steering, and allocation of a 6-figure monthly budget., Direct testing and optimization initiatives within the channel, applying deep expertise to enhance campaign effectiveness and meet KPIs., Conduct an in-depth channel analysis and audits to identify opportunities for improving brand visibility and performance metrics., Collaborate with internal and external stakeholders to stay ahead of emerging features and best practices, applying these learnings to drive client success., Independently execute and optimize digital marketing tactics, ensuring they align with the strategic direction., Handle day-to-day operational tasks in primarily Google Ads, including setup, optimization, and reporting, to ensure high-quality execution and optimal performance., Analyze data to uncover trends and insights, ensuring our tactical decisions and continuous improvement efforts are data-driven., Implement testing initiatives, analyze results, and make optimization to improve performance., Provide Management with clear and structured insights into ongoing activities and deliver actionable recommendations., Lead the tactical & operational management of one or more digital marketing channels, ensuring flawless campaign execution, from setup to optimization and detailed performance analysis.