Develop and execute a comprehensive commercial strategy aligned with KoRo's growth objectives., Lead and mentor the commercial team, ensuring high performance and professional development., Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for growth., Collaborate with supply chain management, marketing, product development and logistics teams to ensure seamless product launches and campaigns., Monitor and optimize pricing strategies to maximize profitability while maintaining customer satisfaction., Oversee budget planning, forecasting, and financial performance of the commercial department., Explore new market opportunities.