Define gitti’s marketing vision in support of overall business objectives and in alignment with gitti’s brand values., Ensure efficient budget management, optimizing the allocation of resources to maximize return on investment., Coordinate marketing initiatives across digital, social, email, PR and other channels to drive brand awareness and customer engagement., Oversee the execution of digital marketing including paid social, SEO, SEM, and email marketing, to drive e-commerce growth., Monitor and optimize customer journeys and conversion rates across our digital platforms, ensuring continuous improvement in performance metrics., Utilize data analytics and market research to monitor the effectiveness of marketing campaigns, making data-informed decisions to optimize performance., Ensure the consistent application of gitti’s brand message across all marketing materials and channels, maintaining a cohesive brand identity., Lead the execution of marketing campaigns and product launches, coordinating efforts across various markets and channels., Collaborate with cross-functional teams, including Product Development, Operations, and Retail, to ensure seamless and effective campaign rollouts., Support the expansion and management of influencer partnerships, focusing on both micro- and macro-influencers as well as opinion leaders who align with our brand values., Assist in identifying and developing strategic partnerships with like-minded brands and organizations to expand our brand’s reach and impact.
