Overall responsibility for sales and revenue development in the defined sales region, with a focus on sustainable growth and market share expansion, Leading a highly effective team in a very dynamic environment, Development and implementation of regional sales strategies to tap into new markets and business areas, Identification and acquisition of new customers in the governmental sector, maintaining and developing long-term business relationships with fire departments, authorities, and partners, Analysis of market trends, competitive activities, and customer needs for strategic positioning, Advice on product portfolio, customer-specific requirements, equipment options, and terms and conditions, Management of the entire sales process, from acquisition and offer preparation as well as contract negotiation to successful closing with customers and partners, Preparation and tracking of payment flows, including securing financing, Representation of the company at international trade fairs, events, and customer meetings, Close collaboration with internal departments such as product management, customer service, academy, marketing and manufacturing to ensure optimal customer support