Analyse product and regional performance, identifying areas for improvement in B2C segments like Demand Generation, Product, Data, Engineering, Teaching, and Curriculum, Support OKR owners in setting targets for orders, recurring revenue, and profitability, Drive continuous improvement and standardisation within the department, and measure performance against goals, Help with strategic planning, budgeting, forecasting, and monthly updates for revenue, margins, and OPEX, Build strong relationships across the B2C value chain to improve information sharing and customer satisfaction, Balance different segment perspectives in forecasts, and highlight business drivers, risks, and opportunities, Provide insights using data, tools, and processes to produce important financial and operational reports, Supply regular business reports on agreed KPIs to ensure visibility and accountability for results, Maintain and improve reporting to create transparency and offer better insights, recommending strategies to management, Ensure financial accuracy at the market and regional levels in line with accounting standards, Strengthen relationships with stakeholders and ensure clear communication on financial matters, Develop performance metrics that support decision-making across the B2C organisation