Drive app marketing initiatives, including ASO and lifecycle campaigns., Drive B2B SaaS marketing campaigns and automated lead gen and nurturing workflows., Own and optimize acquisition channels for B2B and B2C (Google, Meta, LinkedIn, App Stores, affiliates, influencer collaborations)., Build and test innovative (Al-powered) growth strategies (incl. growth hacks, referral loops, viral mechanics, and marketing flywheels)., Partner with product marketing to align acquisition messaging with product positioning., Translate user and market insights into effective campaigns that resonate with both individual users and business decision-makers., Continuously test creatives, targeting, and bidding strategies to maximize ROI., Run structured A/B and multivariate tests across channels, messaging, and landing pages., Develop reporting dashboards and provide actionable insights on CPL/CPS, CAC, ROAS and funnel performance., Apply hands-on use of AI tools (e.g., ChatGPT, Midjourney, Jasper) for ad copy, creative testing, and customer segmentation., Automate campaign workflows using marketing automation platforms (HubSpot, Clay, Zapier, Make, etc.) to scale efficiently.