As a PR manager, you are responsible for the public relations work of a company or organization. This includes the development of communication strategies, the creation of press releases and the maintenance of media contacts. A PR manager ensures that the company's image is perceived positively and communicates efficiently with the public in case of crisis.
In Germany, a PR manager earns an average of €56,647 per year. The starting salary is about €36,256 per year, while the salary ceiling can reach up to €78,507 per year. Regional differences are also to be taken into account: in Berlin, the average salary is €58,573 per year and in Hesse, it is €59,000 per year. After more than 9 years of employment, the salary can rise to an average of €64,246 per year.
In order to work as a PR manager, you usually need to have a degree in communication science, journalism, media science or business administration with a focus on marketing. Practical experience through internships or internships in PR or marketing is also of great importance.
After a few years of professional experience, you can move on to senior positions such as Head of PR or Director of Communications, and you can also move into adjacent areas such as marketing or corporate communication.
