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What do you do as a PR manager?
As a PR manager, you are responsible for the strategic public relations work of a company or organization. This includes planning and implementing PR campaigns, maintaining media contacts and creating press releases and other communication materials. A PR Manager often works closely with other departments to ensure that communications are consistent and effective.
Important skills for PR managers
- Excellent written and verbal communication skills
- Creativity and strategic thinking
- Experience in media relations
- Project management skills
- Teamwork and interpersonal skills
- Knowledge of social media and digital communication strategies
- Analytical skills to measure the success of PR campaigns
What training do you need for the job of PR manager?
To work as a PR manager, you generally need a degree in communications, journalism, PR or marketing. Practical experience through internships or working student activities is also an advantage and helps to acquire the necessary know-how.
Career opportunities as a PR Manager
As a PR manager, you have a wide range of career opportunities. You can work in a variety of industries, including media, corporate communications, non-profit organizations and many more. With increasing experience, you can work your way up to higher positions, such as PR Director or Head of Communications, or start your own business.