Public relations specialists are responsible for maintaining the public image of a company or organization.They plan and create communication strategies, write press releases, organize events, and work closely with media representatives to ensure that their company's messages and image are perceived positively.They also analyze how public opinion affects the target audience and take action to improve perception.
In Germany, the following salaries can be expected in the field of public relations (PR):
A career in public relations usually requires a bachelor's degree in communication sciences, marketing, journalism, or a related field. Practical experience through internships or project work is also an advantage to develop the necessary skills and facilitate entry into the industry.
Public relations offers a wide range of career opportunities, from junior PR specialists to PR managers or directors. As experience increases, you can move up to senior positions or specialize in specific areas of public relations, such as crisis communication or digital PR. Continuous networking and participation in branch events can also be helpful in advancing your career.
