Manage content end-to-end – from planning and publishing to reporting – aligned with a nail-first content strategy for Instagram and TikTok., Act as a nail expert: showcase our nail products, demonstrate application techniques, and share professional tips & tricks., Create video and photo content (with a focus on short-form video) – from concept to shooting and editing., Be the on-camera talent: the face of gitti in Stories, Reels, TikToks, and live formats., Develop new formats and evolve existing ideas by engaging actively with the community, picking up trends, sparking conversations, integrating feedback, and bringing in creative storytelling concepts., Collaborate closely with Brand, Creative and Product Development team to ensure a consistent brand aesthetic., Spot and adapt relevant social media trends that align with gitti’s brand identity.