Research and identify relevant industry events and tradeshows to target key audiences in the DACH region and broader Europe, Coordinate logistics, including booth design, materials, giveaways, and staffing plans to ensure a standout presence, Collaborate with sales teams to schedule on-site meetings and maximize event ROI through lead capture and follow-up strategies, Track and report on event performance, analyzing lead quality, engagement, and conversion to refine future event strategies, Plan and execute company-hosted events such as webinars, executive roundtables, roadshows, or satellite get togethers that engage target accounts and stakeholders, Develop content themes and collaborate with internal teams or external speakers to create valuable and compelling programming, Oversee end-to-end event logistics, including venue selection, attendee registration, agenda creation, and post-event follow-ups, Partner with customer success teams to showcase customer success stories or case studies at events, Leverage owned events to strengthen relationships with existing customers while driving new lead generation opportunities, Develop and execute multi-channel campaigns tailored to our ICP, combining digital marketing, email, social media, and offline touchpoints, Partner with the ABM team to create account-specific campaigns targeting key prospects and customers, Create marketing assets, such as ebooks, blogposts, landing pages, email templates, and brochures, to support campaign execution, Measure and optimize campaigns by analyzing performance data and implementing insights to improve engagement and conversion rates