
uptraded is an online exchange marketplace for clothing, offering a sustainable alternative to fashion consumption. The organization enables users to swap clothing items via an exchange point system on the Shareitt platform, rather than purchasing new ones. With a focus on reuse and circularity, uptraded actively contributes to reducing textile waste and promoting responsible consumption. Founded in 2022 and headquartered in Innsbruck, Austria, the company is registered as a German GmbH and is committed to a more environmentally friendly fashion industry.
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Responsible Consumption & Production
Extending garment life through clothing swaps
uptraded fosters a circular fashion economy by enabling users to exchange clothing items, significantly reducing textile waste and the need for new production.
Climate Action
Reducing fashion's carbon footprint
By promoting reuse over new purchases, the organization helps to mitigate greenhouse gas emissions associated with textile manufacturing, transportation, and disposal.
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