
Founded in 1973, PROVIEH is Germany's most experienced animal welfare organization dedicated to farm animals. Its core mission is to advocate for species-appropriate animal husbandry and combat industrial intensive livestock farming. PROVIEH operates on a scientific and factual basis, emphasizing that farm animals are intelligent, sentient beings. The organization serves as a crucial link between consumers, food retailers, politicians, and farmers, uniting diverse groups to improve the living conditions of farm animals through campaigns, specialized technical work, and political advocacy.
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Responsible Consumption & Production
Sustainable animal husbandry for ethical production
PROVIEH actively campaigns against industrial intensive livestock farming and advocates for species-appropriate husbandry systems, ensuring more sustainable and ethical production of animal products.
Informed consumers for responsible consumption
The organization educates consumers about the origin of animal products and promotes responsible consumption through targeted information and labeling initiatives.
Industry, Innovation & Infrastructure
Transforming agriculture through innovative animal husbandry
PROVIEH advocates for the agricultural industry to adopt more animal-friendly farming methods and supports innovations that enable species-appropriate and more resilient agriculture.
Establishing infrastructure standards for improved animal welfare
The organization advocates for stricter standards in the design of animal housing and slaughterhouses, such as planned video surveillance, to enhance animal welfare.
Peace, Justice & Strong Institutions
Political and institutional strengthening for animal welfare
PROVIEH engages in political advocacy and collaborates with legal experts to strengthen laws and institutions for animal welfare, ensuring justice for farm animals.
Establishing legal frameworks for species-appropriate husbandry
The organization actively works to enact and enforce laws that mandate species-appropriate animal husbandry and combat abuses in industrial agriculture.
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