Veganuary

Veganuary is a non-profit organization that has inspired millions of people worldwide to try a vegan diet since its founding in January 2014, especially in January, but also beyond.

The main mission of Veganuary is to encourage and support individuals and businesses to transition to a plant-based diet. This is done to protect the environment, avoid animal suffering, combat climate change, and improve the health of millions of people[2].

Veganuary stands for several core values:

• Empowerment: Supporting and encouraging people on their journey to veganism in a non-judgmental, positive, and constructive way.
• Collaboration: Partnerships with other organizations and businesses to multiply the effectiveness of the work.
• Diversity and Inclusion: Recognizing the importance of people with different ideas, strengths, and backgrounds.
• Respect and Integrity: Authentic, honest, and transparent communication in all relationships.
• Resilience: Ongoing work towards a resilient and sustainable organization on human, social, economic, and ecological levels[2].

Veganuary offers a variety of resources and support to make the transition to a vegan diet as easy and enjoyable as possible:

• Daily Emails: Participants receive daily emails throughout January with nutrition tips, recipes, and practical everyday help[3].
• Business Support Toolkit: A free toolkit for businesses that includes information, marketing strategies, and support for successful participation in the campaign[4].
• Workplace Challenge: An initiative that encourages companies to motivate their employees for the vegan month, promoting team morale and sustainability awareness[2].

Veganuary is actively committed to sustainable dietary choices and has launched several initiatives:

• Support for Businesses: Collaborating with brands, restaurants, and supermarkets to develop and promote new vegan products and menus. In 2024, over 2,100 new vegan products and menu options were launched[2].
• Global Reach: Participation from people in almost all countries and regions. Focus countries include Germany, the UK, the USA, Argentina, Chile, Brazil, and for the first time, India[3].
• Awareness Raising: Media work and creative marketing strategies to highlight the suffering of animals in farms and slaughterhouses and promote a vegan diet[2].

The campaign has achieved impressive successes:

• Long-term Changes: Over 80% of participants who consumed animal products before signing up now consume significantly less meat, cheese, and eggs or have completely switched to a vegan diet[1].
• Health Improvements: Participants report health improvements such as more energy, better skin, and improved mood[“Additional Information”].

Veganuary is more than just a one-month dietary change; it is a global movement advocating for sustainable dietary choices, protecting the planet, and improving human health.

• 1 - https://www.vegan.at/veganuary
• 2 - https://veganuary.com/de/uber-uns/uber-veganuary/
• 3 - https://veganuary.com/de/mehr-als-200-unternehmen-starten-vegan-ins-neue-jahr/
• 4 - https://veganuary.com/de/sei-dabei/unternehmenskooperationen/
• 5 - https://de.wikipedia.org/wiki/Veganuary