Naturland
Naturland is a leading international association for organic farming, uniting over 116,000 farmers in 60 countries. With strict certification guidelines, it promotes sustainable and fair agriculture. Naturland is committed to environmental and social responsibility.
Naturland - Association for Organic Farming
editNaturland is one of the leading international associations for organic farming and was founded in 1982 in Gräfelfing near Munich. With the goal of promoting organic farming worldwide, Naturland has developed into a global network of over 116,000 farmers, beekeepers, aquaculture businesses, and fishermen in 60 countries.
Key Products and Services
editNaturland certifies farmers and processing businesses that produce according to strict guidelines that go beyond the EU Organic Regulation. The product range includes a wide variety of high-quality organic products such as coffee from Mexico and Peru, olive oil from Greece, tea from Indian mountain slopes, pineapples from Uganda, and spices from Sri Lanka. In addition, Naturland offers certifications for organic aquaculture and forest use, making it a pioneer in these areas[1][2][5].
Main Mission and Values
editThe mission of Naturland is to establish 100% organic and fair agriculture worldwide. The association is committed not only to ecological but also to social responsibility. The motto "Eco for Us" reflects the focus on agriculture that considers both the environment and people. Naturland strives to improve society through sustainable and fair agricultural practices[2][3].
Sustainability Goals and Initiatives
editNaturland is engaged in numerous sustainability initiatives. The Naturland-Fair certification, developed in collaboration with the Ravensburg fair trade importer Weltpartner eG, combines organic farming with social responsibility and fair trade. This certification includes seven guideline requirements, including social guidelines, reliable trade relationships, fair producer prices, and social engagement[1][2].
The association has also introduced guidelines for organic forest use and aquaculture and collaborates with environmental organizations such as BUND, Greenpeace, and Robin Wood. Additionally, Naturland is involved in sustainability projects and educational work and is a member of the initiative "Bio mit Gesicht," which allows consumers to trace the origin of products[1][3].
Partnerships and Collaborations
editNaturland works with a variety of partners from processing, trade, and gastronomy. Partner companies include well-known brands such as Berief, Gelato Classico, Herbaria, Netto Marken-Discount, and ROSSMANN. These partnerships help strengthen ecological and social standards throughout the value chain[4].
Additionally, Naturland announced a close cooperation with Bio Suisse in October 2021 and established a partnership with Aldi in 2023 to further promote the distribution of organic and fair products[1].
With its comprehensive work and strict standards, Naturland makes a significant contribution to promoting sustainable and fair agriculture worldwide.