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    Common Goal

    from Berlin

    Common Goal is a global movement that uses football as a catalyst for social and ecological change. With the 1% model and initiatives to promote inclusion, environmental protection, and education, it unites athletes and organizations for a more sustainable future.

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    Common Goal: A global movement for positive change through football

    Mission and Values

    Common Goal is a global movement based on the belief that football, as the world's most popular sport, represents a cultural force strong enough to steer society towards a more sustainable and just future. The mission of Common Goal is to unite organizations, athletes, clubs, brands, and other stakeholders in football to work radically together for the well-being of our people and our planet[4].

    Key Products and Services

    Common Goal develops scalable solutions to address the greatest challenges facing humanity and offers everyone in the football community the opportunity to contribute. These include:

    • 1% Model: Professional footballers, coaches, and clubs donate at least 1% of their salary or revenue to high-impact initiatives within the Common Goal community that use football to promote social and environmental change[3][4].
    • Support for Social Projects: The donated funds go to projects supported by the organization Streetfootballworld that promote social projects related to football worldwide[3].
    • Promotion of the UN Sustainable Development Goals (SDGs): Common Goal works to leverage football to advance progress towards the social issues of the UN Sustainable Development Goals (SDGs)[4].

    Sustainability Goals and Initiatives

    Common Goal is committed to a variety of sustainability goals and initiatives:

    • Inclusion and Diversity: The movement promotes an inclusive approach and rejects any form of discrimination. It works on projects that address gender equality, anti-racism, and other social issues[4][5].
    • Environmental Protection: Common Goal emphasizes the importance of environmentally friendly measures and supports initiatives that advance climate protection. For example, SV Werder Bremen, as the first German professional club in the Common Goal movement, donates 1% of its sponsorship and ticket revenue for climate protection activities[2][4].
    • Education and Social Learning: By using football as a tool and common language, education and social learning are promoted to strengthen the life skills of young people[1].

    Global Reach and Partnerships

    Common Goal has a global reach and collaborates with a variety of partners, including football institutions, private companies, government agencies, and foundations. The movement has regional offices in the USA, Colombia, and South Africa and includes well-known sports figures such as Juan Mata, Giorgio Chiellini, and Jürgen Klopp[5].

    Conclusion

    Common Goal is more than just an initiative – it is a global movement that uses football as a catalyst for social and environmental change. Through its unique approach and commitment to inclusion, diversity, and sustainability, Common Goal significantly contributes to creating a fairer and more sustainable future for all.

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