Craft clear, persuasive, and accurate product descriptions that resonate with our target audience in the packaging industry., Develop and manage content that highlights the benefits, features, and unique selling points of our software across various platforms (website, print, digital), ensuring alignment with our marketing and business goals., Position and launch differentiated product features that meet and exceed business objectives. Shape product marketing campaigns that target prospective customers., Collaborate with product development, sales, and customer success teams to gather detailed product insights and translate technical details into customer-centric messaging. Improve product sales messaging constantly with a data-driven approach., Educate other departments on current product messaging., Ensure all product-related content is consistent with our brand guidelines and tone of voice, creating a cohesive narrative across all channels., Assist in the creation of marketing collateral such as case studies, white papers, and presentations., Stay up-to-date with trends in the packaging and recycling industry to ensure messaging remains relevant and impactful.