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What do you do as a press officer?

A press officer is responsible for the public relations work of a company or institution. His main duties include the preparation of press releases, the organization of press events and the maintenance of contacts with journalists. He also contributes to improving and maintaining the company's image in the public eye.

Salary overview for press officer jobs

In Germany, the average monthly salary of a press officer is 3,689 euros, ranging from 2,929 euros to 4,719 euros, depending on the state. For example, the average salary in Baden-Württemberg is 3,906 euros, while in Berlin it is 3,357 euros. The salary increases with age:

25 years: €2.929
30 years: €3.313
35 years: €3.823
40 years: 4.394 €
45 years: €4,727
50 years: 4.882 €. The size of the company also plays a role:
Up to 500 employees: €3.190
501 to 1000 employees: €3,790
More than 1000 employees: 4,746 €.

Important skills for press officers

Excellent written and oral communication skills
Understanding of media and how they work
Ability to create press releases and texts
Organizational skills and planning skills
Knowledge of social media and digital communication channels

What training is required for the job as a press officer?

To become a press officer, a degree in communication sciences, journalism, public relations or a related field is usually required. Practical experience in media work, e.g. through internships or volunteering, is of great advantage.

Career opportunities as a press officer

As a press officer, there are various career opportunities: you can develop further in corporate communication or work in specialised PR agencies; you can also take on leadership positions in public relations or become self-employed as a consultant for PR strategies.