In press work, specialists are responsible for representing companies, organizations or institutions in the public and communicating their messages effectively. Tasks include the creation of press releases, the organization of press conferences and the establishment and maintenance of media contacts. The goal is to positively influence the perception and image of the organization in the media.
In Germany, the average annual salary for press work is about 49,285 euros. The salary range for employees in PR and press work ranges from 32,400 euros to 46,700 euros. Especially in Hesse, the average salary can go up to 53,322 euros. With three to five years of professional experience, you can expect about 44,496 euros.
A career in the press usually requires a university degree in communication sciences, media studies, journalism or business administration. Practical experience through internships or internships in the PR or media industry is also a great advantage and is often expected.
Career opportunities in the field of press work are varied. After several years of professional experience, you can move up to higher positions, such as press spokesman or PR manager. In addition, there is the possibility of specializing in certain industries or switching to corporate communication. Some professionals also choose to work independently and set up their own PR agencies.
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