Taking full ownership of our marketing automation tool (Braze) and managing communication channels, such as email, push notifications, and in-app messages., Designing and optimizing personalized marketing workflows to improve user experience, retention and conversions to our premium subscription., Collaborating with cross-functional teams, including other marketing specialists, the product team, and the head of growth, to optimize the entire marketing and sales funnel through targeted and retargeted campaigns., Driving continuous improvement through advanced audience segmentation, journey mapping, A/B testing, and campaign delivery optimization., Managing end-to-end processes for all marketing channels (currently email, in-app message, push notification, content cards) from development and deployment to reporting and insights generation., Identifying opportunities to enhance the technical setup and exploring new tools to elevate our marketing automation efforts., Leading and mentoring a Jr. Marketing Automation Manager, fostering growth and knowledge-sharing.