In email marketing, you plan and implement marketing campaigns that are sent to customers or prospective customers via email. The aim is to increase engagement, promote customer loyalty and increase sales. Tasks include creating email content, segmenting target groups, testing campaigns and analyzing the results to optimize future strategies.
For a career in email marketing, a degree in marketing, communications, business administration or a related field is usually an advantage. Practical experience in marketing roles and knowledge of digital media are also important. Many employers also rely on further training and certification in email marketing and online communication.
There are numerous career opportunities in email marketing, from email marketing specialist to email marketing manager. With experience and appropriate further training, specialists can also develop in the direction of strategic planning or customer consulting and ultimately reach management positions in marketing.
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