1 Email Marketing Jobs Cologne
Stop wasting time on jobs that do not meet your needs. Set your career preferences and receive a personalized job feed just for you
What do you do in the field of email marketing?
In email marketing, you plan and implement marketing campaigns that are sent to customers or prospective customers via email. The aim is to increase engagement, promote customer loyalty and increase sales. Tasks include creating email content, segmenting target groups, testing campaigns and analyzing the results to optimize future strategies.
Expected Salary
The average annual salary for email marketing jobs in Cologne is €43,249. Salaries in this field range between €31,722 and €49,100.
Important skills for email marketing jobs
- Excellent writing and communication skills
- Knowledge of marketing tools and email platforms (e.g. Mailchimp, HubSpot)
- Experience in the design of email templates
- Basic knowledge of HTML and CSS
- Analytical skills to evaluate campaign results
- Understanding of data protection regulations and best practices in email marketing
What training do you need for a job in email marketing?
For a career in email marketing, a degree in marketing, communications, business administration or a related field is usually an advantage. Practical experience in marketing roles and knowledge of digital media are also important. Many employers also rely on further training and certification in email marketing and online communication.
Career opportunities in email marketing
There are numerous career opportunities in email marketing, from email marketing specialist to email marketing manager. With experience and appropriate further training, specialists can also develop in the direction of strategic planning or customer consulting and ultimately reach management positions in marketing.