As a CRM manager, you are responsible for developing and implementing strategies aimed at increasing customer engagement, including analyzing customer data, identifying trends, and designing programs to strengthen customer relationships.
In Germany, the salaries for CRM managers and CRM specialists vary.
A job in the CRM field usually requires a bachelor's degree in marketing, business administration, or a related field. Practical experience through internships or internship activities is an advantage. Additional training in CRM software and data analytics methods can also be helpful.
There are many career opportunities in the field of CRM, from entry-level positions to executive positions. With experience, you can become a team leader or CRM director, for example. In addition, there are also opportunities in related fields such as marketing, sales optimization or customer service.
