As an account manager, you are responsible for maintaining and developing relationships with customers. They look after customers with regard to their needs and ensure that the company's services or products are used optimally. In addition, the Account Manager analyzes market needs in order to adapt the sales strategy accordingly and at the same time identify new business opportunities. The role requires both sales skills and a deep understanding of the products or services offered.
To work as an account manager, you generally need a degree in business administration, marketing or a related discipline. Alternatively, specific further training or apprenticeships in sales as well as practical experience in customer service are also an advantage. Practical experience and a good network can also make it easier to get into this position.
Account managers have a wide range of career opportunities. After a few years of professional experience, you can be promoted to senior positions, such as Senior Account Manager or Head of Sales. It is also possible to move into other areas of marketing or corporate development. Setting up your own company is also an option that many account managers consider.
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