Develop, implement, optimize, and scale performance marketing strategies across different acquisition channels (paid search, paid social, and others), Analyze data to identify insights, make data-driven adjustments, and provide strategic recommendations to improve ROI and ROAS, Support the implementation, hygiene and control of events via Google Tag Manager and traffic information in Google Analytics, Use tools like Channable for feed optimization and manage Google Merchant Center, Lead A/B testing efforts for ad creatives, targeting, and landing pages, Compile regular performance reports, highlighting campaign KPIs and insights on ROI, CPA, and conversion rates
