Lead financial planning, controlling, and reporting with a growth-driven perspective., Establish KPI frameworks (CAC, LTV, contribution margin, retail sell-through) to guide expansion., Ensure compliance with local tax, audit, and accounting standards across multiple markets., Manage company liquidity, ensuring adequate cash flow, financing of growth initiatives, and optimization of working capital., Provide proactive financial insights to support growth investments and international scaling., Own demand planning, procurement, logistics, and supply chain management for both D2C and retail., Optimize stock levels, fulfillment speed, and cost efficiency to enable rapid growth., Oversee contracts, partnerships, and risk management, particularly in cross-border operations (DACH + US)., Safeguard compliance with regulatory and retail partner requirements., Build HR structures that scale with growth (hiring, contracts, payroll, compliance)., Actively shape culture and talent development to attract and retain entrepreneurial top talent., Build a best-in-class BI infrastructure to track performance across D2C and retail., Empower data-driven decision-making at all levels of the business., Bring a hands-on mentality to operational challenges, including weekend shipments, critical deliveries, and retail partner requirements., Report directly to our CEO, with power of attorney and future potential as Managing Director., Contact person for our investors and stakeholders.