Design and implement comprehensive marketing automation strategies to drive lead generation, nurturing, and sales enablement across digital and traditional channels., Manage and optimize our marketing automation platform, HubSpot, to ensure seamless campaign execution., Create, manage, and analyze automated workflows, email campaigns, and segmentation strategies to improve customer engagement., Plan, execute, and optimize end-to-end marketing campaigns, ensuring they align with our broader business objectives., Focus on performance marketing campaigns across platforms like Google Ads, LinkedIn, and other relevant channels to achieve KPIs., Monitor and analyze marketing performance data, identifying trends and insights to optimize ROI, CPA, and other key metrics., Implement A/B testing, performance tracking, and data-driven optimizations for marketing automation campaigns., Partner with cross-functional teams, including content, product, and sales, to deliver cohesive campaigns., Advise and supervise team members, fostering skill development and a collaborative culture., Stay updated on industry trends, emerging technologies, and marketing innovations to keep our strategies ahead of the curve., Develop and manage budgets for marketing initiatives, ensuring cost-effective allocation and maximum ROI.