Lead lifecycle of digital campaign creation from creative development to execution, Support Paid Social, SEM, Display, Retargeting and Affiliate, Work on engagement, retention & lifecycle marketing, Conduct experimentation using best-in-class marketing tools, Build user journeys, Make data driven decisions using product, app & content analytics, Facilitate A/B Testing, segmentation, and audience building, Coordinate campaigns across all digital marketing channels, Translate business strategy into product vision, requirements, roadmaps and lifecycle recommendations, Oversee weekly performance reporting metrics with business analyst and performance marketing team, Manage email and paid media campaigns to improve engagement across all touch points