
True Price leads a movement to establish a sustainable economy by ensuring products are sold for their "true price," which includes hidden environmental and social costs. The organization helps businesses uncover and integrate these costs to reduce negative impact, strengthen their brand, and build trust through transparency. True Price offers data solutions like the True Price Database and API, alongside services such as Value Chain Analysis. They collaborate across diverse sectors, including food service and retail, with notable partners like Tony's Chocolonely and Albert Heijn. True Price is headquartered in Amsterdam, Netherlands.
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Responsible Consumption & Production
Holistic View of Production Costs
True Price calculates the true costs of products, including hidden environmental damage and social impacts, to foster more sustainable consumption and production patterns.
Transparency for Sustainable Value Chains
By providing transparency on ecological and social costs, the organization helps businesses optimize their value chains and establish responsible procurement practices.
Decent Work & Economic Growth
Fair Working Conditions and Wages
True Price identifies and quantifies social costs like underpayment and unsafe working conditions, guiding companies to improve living and working quality.
Promoting Inclusive Economic Growth
By integrating social costs into product prices, True Price helps reduce inequalities and promote more equitable, sustainable economic growth.
Climate Action
Reducing CO₂ Emissions
True Price helps companies quantify and highlight the CO₂ emissions caused by their products, enabling targeted measures for emission reduction.
Climate-Resilient Business Practices
By assessing environmental costs, the organization promotes practices that mitigate climate change and supports businesses towards a more climate-resilient economy.
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