True Price

True Price is a social enterprise aimed at making sustainable products affordable for everyone by giving consumers the opportunity to see the true price of products and pay it voluntarily.

The mission of True Price is to make sustainable products affordable for everyone by enabling consumers to recognize and pay the true price of products. The vision of the company is a world where all products are sold at their true price, ensuring complete sustainability for people and nature and leading to a sustainable global economy[1][3].

True Price develops and publishes open methods and documentation to measure and monetize the true price of products. These methods are created in collaboration with experts and stakeholders and are publicly available. The company has already calculated the true price for dozens of products worldwide and is working to further disseminate and standardize these methods[1][4].

A central aspect of True Price is True Cost Accounting (TCA), also known as Full Cost Accounting (FCA). This approach takes into account not only direct production costs but also ecological and social follow-up costs, which are included as external costs in the product price. This method is applied in various industries, including retail, beverage industry, fashion industry, and forestry[2].

True Price also supports specific initiatives, such as selling coffee under the brand TRUESDAY Specialty Coffee, where the value of the coffee beans as well as the ecological and social costs of coffee cultivation are fully accounted for and compensated. This initiative is supported by NGOs and social enterprises[2].

True Price was founded in 2012 and has since developed into a leading global expert in methods and tools for measuring and monetizing social impact. In 2018, the company decided to continue as a non-profit organization to establish standards and a community for True Pricing. The development of new methods and technologies was outsourced to the Impact Institute[1].

The True Price Foundation, recognized as a Public Benefit Organization (ANBI) in the Netherlands, plays a central role in promoting the mission and values of True Price. The foundation is led by experienced social entrepreneurs like Michel Scholte and Adrian de Groot Ruiz, who are committed to a fairer and more sustainable economy[3].

• 1 - https://trueprice.org/about-us/
• 2 - https://de.wikipedia.org/wiki/True_Cost_Accounting
• 3 - https://www.truepricefoundation.org/index.php/about-us/
• 4 - https://trueprice.org/true-price-resources/
• 5 - https://trueprice.org