
verbraucher.org is the federal association Die VERBRAUCHER INITIATIVE e. V., established in 1985, dedicated to ecological, health, and social consumer work. The organization informs consumers about environmentally and socially responsible product manufacturing, empowering them with actionable choices, and motivating them to use their consumer power to influence products, companies, and their lifestyle. With platforms like label-online.de, Europe's largest label portal, and numerous publications, the association reaches millions. verbraucher.org also engages in market research and dialogue with politics, science, and business to promote sustainable consumption.
Discover the people behind Bundesverband Die VERBRAUCHER INITIATIVE e. V.
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Responsible Consumption & Production
Empowering consumers for sustainable consumption
The organization informs consumers about ecologically and socially responsible products and lifestyles, encouraging conscious purchasing decisions.
Creating transparency in product labeling
Through "label-online.de," Europe's largest label portal, the initiative evaluates over 800 labels, helping consumers navigate product choices.
Climate Action
Informing households on climate-friendly living
The initiative provides information on climate-friendly lifestyles and adaptation strategies to help households reduce their carbon footprint.
Raising awareness for climate change
Through campaigns like "Klima ändert Dich!", the organization motivates consumers to actively adapt their lifestyles to climate change.
Good Health & Well-Being
Educating on food additives
Through "zusatzstoffe-online.de," the organization educates consumers about E-numbers and their significance for health.
Promoting healthy and sustainable nutrition
The organization promotes conscious and health-promoting nutrition through information on food appreciation and recipe databases.
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