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VAUDE: A Pioneer in Sustainability and Outdoor Equipment

VAUDE, founded in 1974 by Albrecht von Dewitz in Tettnang-Obereisenbach, Germany, is a family-owned company that specializes in the development and production of innovative outdoor equipment. The name VAUDE is derived from the initials of the founder and today stands for mountain sports expertise, innovation, and responsible interaction with people and nature.

Products and Services

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VAUDE offers a wide range of outdoor products, including functional clothing, backpacks, bags, sleeping bags, tents, shoes, and camping accessories. The product range covers the areas of mountain sports, cycling, and hiking as well as everyday use. Clothing accounts for the largest share of sales at 67 percent, followed by backpacks at 25 percent[2][3].

Mission and Values

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VAUDE is committed to becoming Europe's most environmentally friendly outdoor brand. The company is guided by a clear mission statement consisting of the aspects "MOUNTAIN - WE - FORWARD." These values reflect the passion for mountain sports, commitment to the team, and continuous development. VAUDE is dedicated to social and ecological responsibility and strives for long-term, sustainable goals[1][3][4].

Sustainability Goals and Initiatives

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Sustainability is a central component of VAUDE's corporate philosophy. Since 2001, the company has been working with the strict environmental standard bluesign®, which controls the entire textile production chain. VAUDE was the first outdoor company to be certified by EMAS and ISO-14001. The company aims to produce its entire product range according to the highest environmental standards and focuses on circular economy and upcycling solutions[1][3][4].

VAUDE operates its own organic canteen and a bio-certified café at its headquarters and is committed to promoting biodiversity and preserving nature. The company has also established the VAUDE Academy for sustainable business practices to train and inform other companies and organizations on how to operate more sustainably[1][3][4].

Locations and Distribution

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The headquarters of VAUDE is located in Tettnang-Obereisenbach, where all product development and management are based. In addition to the main location, there is a sales branch in the Netherlands and further locations in Europe and Asia. VAUDE distributes its products through various channels, including specialty and online retail, franchise stores, and its own outlets. The focus is on the D-A-CH markets and neighboring European countries, with additional main markets in Asia and North America[1][2][3].

Social Engagement

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VAUDE is known for its social engagement. The company operates its own company kindergarten and has saved the public swimming pool in Obereisenbach from closure. VAUDE also advocates for social cohesion and democratic values and promotes responsible consumer behavior[1][3].

With its long-standing experience and tireless commitment to sustainability and social responsibility, VAUDE has established itself as a pioneer in the outdoor industry and sets standards for a sustainable and environmentally friendly economy.

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