Plausible.io

Plausible Analytics is an open-source web analytics tool that serves as a privacy-friendly alternative to established tools like Google Analytics. It provides a simple, lightweight, and transparent solution for analyzing website visitor activities. The platform captures various metrics such as visitor numbers, page views, bounce rates, and time spent on the website, and presents these in a clear and easily understandable dashboard[3][4].

The main mission of Plausible Analytics is to reduce corporate surveillance and enable privacy-friendly web analytics. The company firmly believes that web analytics should not come at the expense of user privacy. Plausible Analytics is independent, self-funded, and bootstrapped, meaning it does not accept investments or external funding. This approach ensures that user data is never sold or shared with third parties[1][2][4].

Plausible Analytics is committed to sustainability and environmental friendliness. The tool uses an extremely lightweight script that is 75 times smaller than that of Google Analytics, leading to faster website loading times and a reduction in carbon footprint. For example, a website with 100,000 monthly visitors can save 8.2 kg of CO2 annually by switching to Plausible Analytics[2][4].

Plausible Analytics follows the principle of "privacy by design." It does not use cookies or other tracking technologies that collect personal data. All data is anonymized and encrypted, hosted on servers in the European Union operated by European companies. This ensures compliance with strict data protection laws such as GDPR, CCPA, and PECR[2][3][4].

The company is open and transparent. The source code of Plausible Analytics is available on GitHub, allowing anyone to review the codebase and provide feedback. Plausible fosters a close community and emphasizes the importance of word-of-mouth recommendations, which make up a significant part of the company's growth[1][2].

Plausible Analytics thus offers a comprehensive and responsible solution for web analytics that respects both the needs of website operators and the privacy of users.

• 1 - https://plausible.io/about
• 2 - https://de.wordpress.org/plugins/plausible-analytics/
• 3 - https://help.e-guma.ch/article/1535-plausible-analytics-in-e-guma
• 4 - https://plausible.io
• 5 - https://plausible.io/docs