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House of Dagmar: A Pioneer in Sustainable Fashion

House of Dagmar is a Swedish fashion company founded in 2005 by three sisters, Karin Söderlind, Kristina Tjäder, and Sofia Wallenstam. The sisters continue the legacy of their grandmother Dagmar, a seamstress with exceptional craftsmanship, confidence, and style. The name Dagmar not only carries the brand but also her sense of quality and ambition to create timeless fashion.

Key Products and Services

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House of Dagmar focuses on creating sustainable and expressive fashion, with knitwear forming the core of each collection. The inspiration for the garments often comes from architecture and contemporary art. The brand is particularly known for its high-quality knitwear and outerwear, which stand out for their durability and ease of care[5].

Main Mission and Values

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The main mission of House of Dagmar is to create fashion that is not only stylish but also environmentally friendly. The sisters place great importance on sustainability and see it as a central pillar of their business. Their goal is to reduce the carbon footprint in material production, thereby minimizing the company's climate impact. They emphasize that about 80% of the company's CO2 emissions come from material production, and therefore focus on developing sustainable materials and designs[5].

Sustainability Goals and Initiatives

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Sustainability is not just a marketing argument for House of Dagmar, but an integral part of the company's philosophy. The sisters continuously work to improve their sustainable offerings and collaborate more closely with their suppliers to develop eco-friendly products. They promote the purchase of garments that can be worn for many years and emphasize the importance of caring for and maintaining clothing to extend its lifespan. For example, they recommend air-drying wool, a preferred material, or lightly hand-washing it when necessary to preserve its quality[5].

Current Developments and Direction

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House of Dagmar has established itself as a pioneer in sustainable fashion within the fashion industry. The brand is carried in renowned stores such as SSENSE and Galeries Lafayette, as well as in key stores in Asia, indicating a growing demand for sustainable fashion alternatives. The sisters have also implemented innovative approaches such as virtual catwalks during Copenhagen Fashion Week to strengthen their presence in the digital world while reducing the environmental impact of traditional fashion shows[5].

Overall, House of Dagmar represents a combination of stylish fashion, sustainable production, and a deep commitment to environmental protection, making it an attractive choice for fashion-conscious and environmentally aware consumers.

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