HEYHO GmbH
HEYHO is a social granola roastery that produces handcrafted granola and is committed to the participation of people with difficult life paths. By creating jobs, HEYHO promotes social integration and offers perspectives for all.
HEYHO: The Social Granola Roastery
editHEYHO is more than just a granola roastery; it is a company that is committed to social participation and creating opportunities for people with difficult life paths.
Key Products and Services
editHEYHO produces daily fresh and handcrafted granola varieties with organic ingredients in their manufactory in Lüneburg. The products include vegan breakfast creations like Late Night Breakfast with chocolate-covered pretzels or Golden ChaiChai with chai spices and turmeric. Each oat creation is roasted in the Stikken oven, ensuring guaranteed crunchiness and exceptional flavor quality[5,.
Main Mission and Values
editHEYHO's mission is to enable genuine professional participation for people who otherwise have no chance in the job market. This includes people without stable housing, formerly incarcerated individuals, refugees, and people with addiction or mental health issues. HEYHO believes in the power of second chances and the positive energy that arises when people meet who would otherwise have no contact. The company advocates for a better and more social economy and society, creating jobs that provide financial and social security[4][5,.
Sustainability Goals and Initiatives
editHEYHO is committed to combating social exclusion and promoting societal participation. By creating jobs for people who are excluded from the primary labor market, the company makes an important contribution to social integration. HEYHO also promotes equality and advocates for a diverse and inclusive work environment by, for example, ensuring equal pay for equal positions and creating a work framework for single parents[5,.
The company is also working on research projects with Leuphana University Lüneburg to develop strategies on how companies can successfully connect with people who are currently excluded from the labor market. These initiatives aim to change the world of work and inspire other companies to adopt similar social models[5].
Social Impact
editHEYHO demonstrates that social entrepreneurship can be not only meaningful but also successful. By purchasing HEYHO products, customers support the creation of permanent positions and good working conditions for people who are otherwise socially excluded and stigmatized. This leads to structure, purpose, and financial security in everyday life and fosters pride, self-confidence, and a sense of belonging[5].
HEYHO is a vibrant example that business and social responsibility can go hand in hand and that small steps can make a big difference.