Gebana
gebana is a pioneer in fair trade, working directly with small farmers worldwide since 1973. The company offers sustainable, organic products and advocates for fairer trading conditions. gebana promotes a sense of community and invests in local projects.
About gebana
editgebana is a pioneer in the field of fair trade and has been advocating for a fairer global trade structure since 1973. The company offers a wide range of products, including fresh fruits and vegetables, dried fruits, nuts, chocolate, snacks, meat, cheese, and vegan alternatives. These products are sourced directly from small farmers worldwide and sold to consumers through the online shop. gebana places great importance on the quality and sustainability of its products, which are often organic and fairly traded.
The mission of gebana is to change global trade in favor of family farmers, local communities, and the environment. The company takes a holistic approach that goes beyond the usual organic and fair trade certifications. gebana is politically engaged to create trading conditions that align with the company's goals. By investing in local food production, gebana creates jobs and income in some of the poorest countries in the world.
A central value of gebana is the direct collaboration with farmers. The company knows its farmers personally, offers agricultural training, and pays them directly. This close relationship allows gebana to consider the entire value chain and develop the most sustainable products. Additionally, gebana shares 10% of the sales price of the products in the online shop with the farmers, in addition to the fair purchase price.
Sustainability is a continuous process for gebana. The company invests in projects that improve market access for small farmers, such as the new factory in Burkina Faso, which will create 1,000 new jobs and provide 5,000 family farmers with market access. These initiatives are part of gebana's crowdfunding projects, which allow customers to actively contribute to improving trading conditions.
gebana promotes bulk and seasonal purchasing to reduce waste and transportation routes. This is not only efficient but also allows customers to share or pass on the products, strengthening community spirit and supporting fair trade.
Overall, gebana stands for a radical change in the trading system, achieved through sharing and direct collaboration with producers. The company is proud to be perceived as the most sustainable brand in Switzerland and continues to advocate for a fairer and more sustainable world.