Employer profile
El Rojito
Hamburg, DEImpact-drivenPrivate SectorSocial ImpactSustainable Products
Impact3Sustainability Goals
Employees2 - 10
About El Rojito
El Rojito is a Hamburg-based coffee company dedicated to fair and solidarity-based trade, operating under the mission "Solidarity coffee tastes better!". The organization sources and sells premium coffees, paying solidarity prices and offering premiums for organic farming and the self-organization of coffee cooperatives. With its own café in Hamburg and a broad distribution network across over a hundred retail locations and online, El Rojito provides fair organic coffee to private and business customers. The company also demonstrates a strong social commitment, including donations from special product lines to support actions against the AfD.
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Sustainability Goals
Decent Work & Economic Growth
Fair Wages and Premiums for Coffee Farmers
El Rojito pays solidarity prices and premiums for organic farming and the self-organization of coffee cooperatives, promoting fair work and economic growth for producers.
Reduced Inequalities
Strengthening Income Equality in the Supply Chain
Through fair pricing and support for small-scale farmers and cooperatives, El Rojito helps reduce income inequalities within the global coffee supply chain.
Responsible Consumption & Production
Sustainable Coffee Production through Organic Farming
The organization promotes sustainable production patterns by paying premiums for organic coffee cultivation, thereby supporting environmentally friendlier practices.
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FAQs
Q1What is El Rojito's mission and core principle?+
El Rojito operates under the mission "Solidarity coffee tastes better!". The organization is committed to fair and solidarity-based trade, paying solidarity prices and premiums for organic farming and the self-organization of coffee cooperatives.
Q2Which UN Sustainable Development Goals (SDGs) does El Rojito support?+
El Rojito primarily contributes to SDG 8 (Decent Work and Economic Growth). Secondarily, the organization supports SDG 10 (Reduced Inequalities) and SDG 12 (Responsible Consumption and Production).
Q3Where is El Rojito located and how are its products distributed?+
El Rojito operates its own café in Hamburg, which is the organization's headquarters. Products are also available online, in over a hundred supermarkets, organic shops, cafés, and restaurants, as well as for business customers.
Q4What specific social commitment does El Rojito demonstrate?+
El Rojito offers the "Antifa Kaffee & Espresso" line, donating 1 € from each sale to "widersetzen" for actions against the AfD. This highlights the organization's explicit social and political commitment.
Q5What products does El Rojito offer?+
El Rojito's product range includes filter coffee and espresso. The 2026 novelties expand the offering with "Espresso di Sinistra", "Crema", and "Cascara Kaffeekirschen-Tee".
Q6How many employees does El Rojito have?+
El Rojito has 7 employees. The organization is categorized as a small enterprise with a size of 2-10 employees.
