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Ecover: Pioneers of Sustainable Cleaning

History and Mission

Ecover, founded in 1979 in Belgium, was one of the first manufacturers of phosphate-free detergents. The founding by Belgian scientists who advocated against the harmful effects of phosphates and other cleaning chemicals in water marked the beginning of a sustainable revolution in the cleaning industry[1][3][5].

Key Products and Services

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Ecover specializes in the development and production of ecological household and cleaning products. The range includes detergents, dishwashing liquids, fabric softeners, and various cleaning agents, all based on biodegradable and plant-based ingredients. Notable are the innovative products such as the 100% recyclable plastic bottles made from sugarcane (PlantPlastic®) and the Ocean Plastic bottles, which recycle plastic from the oceans[1][3][4].

Main Mission and Values

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Ecover stands for a clear mission: clean products, clean homes, and clean values. The company prioritizes environmental protection and social responsibility over pure profit. Ecover encourages consumers to live sustainably and to protect the planet and its marine biotopes through the use of nature-based products[2][3][4].

Sustainability Goals and Initiatives

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Ecover has set numerous ambitious sustainability goals:

Clean Plastic: The goal of producing all bottle bodies from 100% recycled plastic is a central aspect of the company's plastic reduction strategy[2][4].
Clean Production: The ecological factory in Malle, Belgium, built in 1992, is an example of sustainable architecture and production. It uses vibrant, green roofs, eco-bricks, and sustainable wood[1][2].
Clean Sourcing: Ecover prefers local purchases and works with suppliers who share the company's values[2][4].
Clean Ingredients: Most ingredients are biodegradable and plant-based. Ecover has also introduced palm oil-free products and relies on certified palm kernel oil derivatives[2][3][5].

Further Initiatives

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Ecover is involved in various initiatives to promote environmental protection:

Campaign Against Single-Use Plastic: Ecover has launched a limited edition of dishwashing liquid bottles made from Ocean Plastic to raise awareness of the damage caused by plastic waste in the oceans[1][4].
Sustainable Packaging Designs: The company develops packaging that has a positive impact on people and the planet. Examples include wrapper-free dish tablets and the use of recycled plastic[2][4].

Ecover remains a pioneer in the development and production of ecological cleaning products and continuously strives for a clean and sustainable future.

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