
circuly is a platform that empowers businesses to launch and scale Product-as-a-Service (PaaS) models, transforming product ownership into access. It provides a comprehensive solution for managing the entire lifecycle of physical product subscriptions, including rental and subscription methods. The platform offers key components like white-label checkout, a customer portal, and an operational hub. Founded in 2019 and headquartered in Bielefeld, Germany, circuly supports a wide range of clients, from startups to enterprises, across industries such as automotive and consumer electronics, with its team of 11-50 employees. Its mission is to drive sustainability in e-commerce through circular business models.
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Responsible Consumption & Production
Product-as-a-Service for Circular Economy
circuly's platform enables businesses to rent or subscribe physical products, extending product lifecycles and conserving resources.
Sustainable Consumption via Product Access over Ownership
The organization promotes a business model prioritizing product access over ownership, contributing to reduced new production and waste.
Decent Work & Economic Growth
Economic Growth through Innovative Business Models
circuly equips businesses with technology to implement new Product-as-a-Service models, unlocking new revenue streams and business opportunities.
Efficient Repair and Return Processes for New Services
circuly's platform simplifies the management of repairs and returns, supporting the scaling of rental models and fostering new service economies.
Industry, Innovation & Infrastructure
Digital Infrastructure for Industrial Innovation
circuly provides businesses with a comprehensive platform, enabling them to develop and scale innovative Product-as-a-Service models.
Resilient Business Models through Technology Enabling
The organization's technology supports industries in transforming their value chains and integrating more resilient, circular business approaches.
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