Employer profile
Bündnis für klimapositives Verhalten
Impact-drivenAssociationClimate & Environmental ProtectionMarketing & PR
About Bündnis für klimapositives Verhalten
"Bündnis für klimapositives Verhalten e.V.", operating as MarketingForFuture, is a German registered association engaging the marketing and creative industry in climate action. Its mission is to raise awareness among decision-makers about their crucial role and guide them towards climate-positive practices. The organization leverages marketing's influence to promote climate-positive behavioral alternatives, both internally and externally. This is achieved through key initiatives such as the M4F Award, M4F Insights, and the M4F Klimawerkstatt. The alliance is supported by numerous partners, including leadership from Unilever, and primarily contributes to SDG 13.
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Sustainability Goals
Climate Action
Mobilizing the marketing industry for climate action
MarketingForFuture raises awareness among industry decision-makers about their role in climate protection and actively promotes climate-positive behavioral alternatives.
Driving climate goals through industry initiatives
Through the M4F Award and M4F Klimawerkstatt, the organization supports companies in implementing climate-positive measures and achieving collective climate goals.
Responsible Consumption & Production
Promoting sustainable consumption and production patterns
The organization leverages marketing's influence to guide companies towards climate-positive practices and encourage the public to make more responsible consumption choices.
Anchoring climate-positive practices in advertising
M4F Insights provides knowledge empowering companies to design marketing messages that stimulate more sustainable consumption and responsible production.
Partnerships for the Goals
Forging cross-industry alliances for climate action
As an "Alliance for Climate-Positive Behavior", the organization actively promotes collaboration with numerous partners and stakeholders from the marketing and creative industry.
Strengthening collaboration for collective climate goals
The M4F Klimawerkstatt serves as a platform that unites stakeholders through events to collectively advance and implement climate-positive initiatives.
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FAQs
Q1What is the mission of Bündnis für klimapositives Verhalten?
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The mission of the alliance is to engage the marketing and creative industry in the fight against climate change. It aims to raise awareness among decision-makers about their crucial role and guide them towards climate-positive practices. The organization leverages marketing's influence to promote climate-positive behavioral alternatives both internally and externally.
Q2What initiatives does Bündnis für klimapositives Verhalten pursue?
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The alliance implements its mission through three key initiatives: the M4F Award, M4F Insights, and the M4F Klimawerkstatt. The M4F Award incentivizes companies to adopt climate-positive behaviors, M4F Insights generates and shares knowledge, and the M4F Klimawerkstatt fosters collaboration through various events.
Q3What is the legal form of Bündnis für klimapositives Verhalten?
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Bündnis für klimapositives Verhalten is a German registered association (e.V.). It operates under the name MarketingForFuture and functions as a non-governmental organization (NGO).
Q4Which UN Sustainable Development Goals (SDGs) does the alliance contribute to?
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The alliance primarily contributes to SDG 13 (Climate Action). Secondarily, it supports SDG 12 (Responsible Consumption and Production) and SDG 17 (Partnerships for the Goals).
Q5Who are the partners of Bündnis für klimapositives Verhalten?
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The alliance is sustained through the support of numerous partners, demonstrating a broad collaborative network. A notable partner mentioned is CHAN, VP Refreshment Unilever, highlighting significant industry engagement.
