2Zero

2zero is an innovative climate protection startup based in Berlin, dedicated to promoting the transition to a more sustainable future in both private daily life and professional contexts. The company was founded in 2021/2022 from the software agency twigbit and collaboration with worldwatchers, a concept similar to "Weight Watchers for the Climate".

The mission of 2zero is to create a sustainable, long-term, and easily achievable change to reach the goal of a maximum warming of 2.0 degrees Celsius. The company focuses on the connection between technology and sustainability to make climate protection exciting and accessible. The vision of 2zero is based on the Sustainable Development Goals (SDGs) of the UN and aims to support companies and municipalities in achieving their climate goals.

• 2zero App: This app is a central component of the 2zero solutions. It measures the users' CO2 footprint and motivates them through gamified challenges to reduce their CO2 footprint. Users can collect points and receive rewards by implementing sustainable behaviors such as cycling or reducing meat consumption[1][2][4].

• Management Portal: Here, companies and municipalities can create their own app content and evaluate the engagement of their participants. The portal offers comprehensive tools for managing and evaluating sustainability actions[2][3][4].

• App Marketing: 2zero offers a comprehensive marketing package that includes templates for print and social media campaigns, text templates, and a dedicated website to support the promotion of the app[2][3][4].

• 42-Day Climateathon: An exciting initiative that encourages participants to adopt sustainable behaviors in various areas of life over 42 days. Participants collect climate points, enter competitions, and receive rewards[2][3][4].

• Annual Plan: With the 2zero Annual Plan, the app becomes a long-term sustainability platform. Companies and municipalities can build a lasting community and provide their target audience with regular news and guides[2][3].

• Custom Sustainability Actions: 2zero offers the opportunity to create fully customized sustainability actions tailored to the specific needs and ideas of the clients[2][3].

The challenges and CO2 calculator of 2zero are based on scientific research projects. The app provides users with exciting information about sustainability daily and offers playful motivation through climate points and sustainable rewards to even engage the biggest climate skeptics[2][3][4].

Through these approaches, 2zero promotes a culture of sustainability in companies and municipalities and supports them in effectively achieving their climate goals.

• 1 - https://www.2zero.earth/presse
• 2 - https://www.2zero.earth/business
• 3 - https://www.2zero.earth
• 4 - https://www.2zero.earth/kommunen
• 5 - https://www.2zero.earth/business/referenzen