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What do you do in the field of personnel marketing?

HR marketing is about strengthening the employer brand and attracting suitable talent to the company. HR marketing professionals develop strategies to increase the company's attractiveness as an employer and plan communication measures that appeal to potential applicants. This can include the development of job advertisements, the optimization of career pages and the implementation of recruiting events.

Earnings in the field of Personnel Marketing in Germany In the field of personnel marketing in Germany, there are a variety of earning opportunities. The average annual salary is about 45,400 euros. Earning prospects vary depending on location and industry. Salaries are highest in Baden-Württemberg and Hesse, especially in the chemical and petroleum processing industries, in banks and in mechanical and plant engineering. Salaries in personnel marketing develop with professional experience. An entry-level salary can be up to 3,500 euros per month. After three years in the profession, the average annual salary is about 39,000 euros. With increasing experience, earnings continuously rise to about 50,000 euros after nine years. There are also regional differences. In cities like Munich, Stuttgart, and Hamburg, salaries are higher than in smaller cities. On average, employees in personnel marketing in Germany earn about 44,129 euros per year.

Important skills for personnel marketing jobs

Communication skills
creativity
Strategic thinking
Analytical skills
Social media skills
Project management skills
Negotiation skills
Teamwork

What training do you need for a job in personnel marketing?

A career in personnel marketing generally requires a degree in business administration, human resources management or communication sciences. Practical experience in marketing, in the HR department or in recruitment is an advantage. There are also special further training courses in personnel marketing that provide additional knowledge and skills.

Career opportunities in personnel marketing

There are many career opportunities in personnel marketing. Employees can develop into management positions or specialize in specific areas such as employer branding or talent acquisition. In addition, large companies often offer the opportunity to move to different countries and gain international experience.

What do you do in the field of personnel marketing?

What training do you need for a job in personnel marketing?

Career opportunities in personnel marketing