As a Social Media Manager, you are responsible for planning, implementing and monitoring social media strategies. You create content, analyze engagement data and interact with the community to promote brand presence and support the company's goals.
A degree in marketing, communication sciences or media management is usually required for a career as a social media manager. Practical experience through internships or additional qualifications are also an advantage in order to deepen your knowledge of social media.
Social media managers have a wide range of career opportunities. They can work in agencies, companies or as independent consultants. With enough experience, they can take on management positions such as Head of Social Media or set up their own online marketing agency.
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