PR (public relations) specialists take care of communication between companies and the public. They create press releases, organize events and work closely with journalists to promote the company's image and reach the target group. PR professionals are also responsible for developing appropriate communication strategies and crisis management when necessary.
A career in PR usually requires a degree in communications, media studies, journalism or a related discipline. Internships at PR agencies or in corporate communications are also helpful for gaining practical experience and building a network.
There are numerous career opportunities in PR. You can work in various areas, such as PR agencies, corporate communications, public relations for non-profit organizations or in marketing. With enough experience, you can also advance to management positions, such as PR manager or head of the communications department.
