As a Marketing Manager, you are responsible for planning, implementing and monitoring marketing strategies. These include market analysis, target group definition and the development of advertising and promotional campaigns. Marketing Managers often work closely with other departments to ensure a consistent brand message and increase company sales.
A marketing manager in Germany can expect an average annual salary of âŹ44,900 and a monthly salary of âŹ3,742. This corresponds to an hourly wage of âŹ23.39. However, salaries vary depending on the region and the size of the company. In larger companies, marketing managers can earn up to âŹ1,000 more per month than in small regional companies.
The top earnings by region are in Baden-WĂŒrttemberg and Hamburg, where marketing managers earn on average âŹ4,020 and âŹ3,990 per month, respectively. At the lower end of the scale are Saxony, Thuringia, and Saxony-Anhalt, where salaries are about 17% lower.
The starting salary for marketing managers, according to kununu users, is on average âŹ32,000 gross with less than three years of professional experience.
A degree in marketing, business administration or communication sciences is usually required for the job of marketing manager. Additional training or certificates in special marketing areas are often an advantage. Practical experience through internships or trainee programs is also very valuable.
Marketing managers have a wide range of career opportunities. After a few years of professional experience, they can advance to senior positions, such as Head of Marketing or Marketing Director. There is also the opportunity to specialize in certain areas such as digital marketing or brand management.
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