As a Marketing Manager, you are responsible for planning, implementing and monitoring marketing strategies. These include market analysis, target group definition and the development of advertising and promotional campaigns. Marketing Managers often work closely with other departments to ensure a consistent brand message and increase company sales.
A marketing manager in Germany can expect an average annual salary of €44,900 and a monthly salary of €3,742. This corresponds to an hourly wage of €23.39. However, salaries vary depending on the region and the size of the company. In larger companies, marketing managers can earn up to €1,000 more per month than in small regional companies.
The top earnings by region are in Baden-Württemberg and Hamburg, where marketing managers earn on average €4,020 and €3,990 per month, respectively. At the lower end of the scale are Saxony, Thuringia, and Saxony-Anhalt, where salaries are about 17% lower.
The starting salary for marketing managers, according to kununu users, is on average €32,000 gross with less than three years of professional experience.
A degree in marketing, business administration or communication sciences is usually required for the job of marketing manager. Additional training or certificates in special marketing areas are often an advantage. Practical experience through internships or trainee programs is also very valuable.
Marketing managers have a wide range of career opportunities. After a few years of professional experience, they can advance to senior positions, such as Head of Marketing or Marketing Director. There is also the opportunity to specialize in certain areas such as digital marketing or brand management.
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