Market research involves analyzing and evaluating market and customer information. The aim is to make well-founded decisions in marketing and product development. Market researchers use various methods to collect data, identify trends and understand customer needs. These include surveys, focus groups and data analyses. The results help companies to adapt their strategies and increase customer satisfaction.
In order to work in market research, a university degree in fields such as business administration, communication sciences, psychology or social sciences is usually required. In addition, internships or relevant professional experience are of great importance in order to acquire practical knowledge and position yourself in the market.
Market research offers a wide range of career opportunities, from entry-level positions as a market researcher to senior positions in market research and analysis. Further training and special certificates can help you to develop further in this field and take on additional responsibilities. There are also opportunities to specialize in certain industries or to set up your own company in the field of market research.
