Support Tony's growth within the DACH market by increasing online engagement and interactions via online communications channels, Catch relevant trends and create bold and innovative content from scratch, Develop an inspiring social calendar and deliver best-in-class community management, Manage the influencer program and digital content on email communication and website, Develop and execute the paid, earned, and organic communications calendar across social media channels, Execute global and local campaigns and support the launch of new products, Create engaging, bold, and vibrant content and strategically publish it across online touchpoints, Ensure the web shop is up to date with the latest brand and mission information by writing blogs and statements, Grow media reach with strategic external partners and maintain relationships with influencers and brand partners, Act as the voice of the brand and foster meaningful connections with followers through community management, Stay on top of emerging social media trends and provide insights to seize content opportunities, Prepare monthly reports, analyze campaign performance data, and offer community insights to shape communications strategy