Support the End to End design, development and deployment of upskilling content on digital topics such as Data & AI, Automation, and Personal Productivity, Use (iterative) instructional design approaches (primarily SAM) ensuring that the content is effective and attractive, Assist in analyzing learner personas, their needs, and pain points to translate them into clear learning objectives, Work with (AI-based) content authoring tools for content creation and upload, configure, and manage courses within the Learning Experience System (LXP), Closely collaborate with SMEs and business stakeholders to ensure content accuracy and alignment with business goals, Help ensure all learning content is accessible, user-friendly, and meets (internal) quality standards, Contribute to analyzing data on learning content performance to continuously improve instructional materials