Serve as primary liaison between field sales, business development, product marketing, and corporate marketing teams, Communicate marketing initiatives, ongoing campaigns, website updates, customer success stories, upcoming events, etc to regional sales teams, Demand Gen – Drive organisation of regional demand generation activities including webinar programs, advertising, paid advertising (PPC) and sponsorship activities, that help drive contribution to the sales pipeline, Campaigns – Plan, create and execute all marketing activities for the regions and report results. Aligns directly with corporate marketing team campaigns., Events – Source regional events that are good fit for organisation, and execute on events and ensure success for region, Industry relations - Establish relationships with associations and other organisations in the industry in order to generate joint activities, PR – Aligns regional roll-out of announcements with local sales team and develops relationships with regional media publications, Translations – Ensure timely and accurate translations of marketing materials through in-house localisation team, as well as provide direct translations when needed, Content – Communicate feedback from the field to Product Marketing team to ensure the field has the tools and messaging they need to sell effectively, Social media – Manage regional social media accounts in local language, working closely with field sales and global PR team on messaging, Customer References – Work with field team to identify customer success stories and turn them into referenceable case studies and testimonials, Partners – Conduct regular meetings with outside partners to evaluate partnership, sponsorship, media and advertising opportunities, Reporting – Analyse and report on the impact of demand and lead gen activities on sales pipeline, revenue and sales cycle length, Leads regional marketing planning and presentation with alignment of regional team, Share best practices across regional field marketing and corporate marketing teams, Assess challenges of the field sales team and create solutions to address those challenges
