A content manager is responsible for planning, creating and managing content that is published in various media formats. This includes developing content strategies, writing texts, creating graphics and videos and analyzing the performance of content. The aim is to create an appealing and target group-specific user experience and increase brand awareness.
To become a content manager, you usually need a university degree in marketing, communication sciences, media design or a related field. In addition, internships or work experience in content creation or marketing are very valuable for acquiring knowledge and skills.
Content managers have numerous career opportunities. With sufficient experience, they can advance to higher positions such as Head of Content, Content Director or Brand Manager. There is also the opportunity to specialize in certain niches such as social media management or digital marketing.
